Many organizations and websites use a specific font. Are you targeting parents and their children? If so, bright primary colors are appropriate. Are you targeting business people? If so, corporate blue is a safe bet. Take the purpose and target audience into consideration when adjusting the color scheme. To customize your design, you can do any number of the following kinds of templates. You could also do a use an accordion fold. You can do this using two or three-pages folded in half and bound. If you have too much information to fit on one two-sided page but not enough to make an entire booklet, a multi-page brochure (or short booklet) will accommodate more content. It answers reader’s questions about the benefits of feeding herbs to chickens while also doubling as a reference sheet they can keep. Take this brochure that we made on herb-feeding chickens for a permaculture business, for example. You can hand them out and pin them up on a wall. You can organize your content so that if flows across both sides of the brochure, or you can stick to a page-by-page design.īrochures that fit into one page are handy because they can double as flyers and posters. This type of brochure folds into three sections and is usually printed on the front and the back.Ī brochure that folds in half and is usually printed on the front and the back. When you think of a pamphlet, your mind probably automatically pictures the classic tri-fold design. You will also have to take your color scheme into account, as some colors don’t translate to print (for a more detailed explanation, go down to the Brochure Design Best Practices section).Ī brochure can really take any form, but there are several basic templates that you can follow. If you’re designing for print, however, then your design will have to accommodate double sides. If you’re designing your brochure for web, then a one-page brochure is preferable. This will help you determine what kind of template you should use. Your brochure should immediately address their questions (as opposed to a flyer, which is more promotional).Ģ. Decide if you brochure will be for web or for print. Keep your readers at the front of your mind when creating your brochure. Pointing readers to where they can find further information.Answering one or a few specific questions.Know what your brochure is going to be about.īecause you don’t have a ton of space, you want your text to be as focused as possible. The template that you choose should reflect both the content and tone of your brochure.ġ. Venngage offers a variety of different brochure templates. It’s a shame, too, because brochures are a really handy way to communicate key and introductory information in one compact page.īrochures are, in a nutshell, an informative document (print or digital) that is often folded into a pamphlet. They’ll have a lackluster title and a bland stock photo of a smiling person on the front. You find them on racks in waiting rooms and at checkout counters. Something about so many brochures just screams boring. How many brochures have you been handed, only to glance at them for a moment before tossing them into the nearest bin?
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